Marina
Bad Bunny, the Puerto Rican global icon of Latin trap and reggaeton, will take center stage at the Super Bowl halftime show in 2026.
The Grammy-winning artist has been chosen to headline the Apple Music Super Bowl Halftime Show at Levi’s Stadium in Santa Clara, California, on February 8.
NFL and Partners Confirm Historic Lineup
On Sunday, the NFL, Apple Music, and Roc Nation jointly announced that Bad Bunny will lead this year’s highly anticipated halftime performance.
The announcement marks a new milestone for the 31-year-old artist, born Benito Antonio Martínez Ocasio, whose career continues to dominate both music charts and live events.
Bad Bunny’s Rising Career Momentum
Bad Bunny is enjoying another defining chapter in his career:
- Earlier this month, his residency in Puerto Rico attracted more than 500,000 fans.
- He leads the Latin Grammy Awards 2025 with 12 nominations, making him the top contender.
- His albums, such as Un Verano Sin Ti, have turned him into one of the most-streamed artists in the world.
Beyond music, Bad Bunny is breaking into Hollywood with films like Bullet Train, Caught Stealing, and Happy Gilmore 2. He has also collaborated with major fashion houses, cementing his role as a global cultural ambassador.
A Statement of Culture and Pride
Sharing his excitement, Bad Bunny said:
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could score a touchdown. This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Roc Nation founder Jay-Z added:
“What Bad Bunny has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Grammy Awards and Achievements
The superstar has already collected three Grammy Awards and 12 Latin Grammys. With his new nominations, he surpasses the long-dominant producer Édgar Barrera as the most nominated artist this year. His influence has elevated Latin music into the mainstream of pop culture globally.
The Creative Team Behind the Show
The halftime spectacle will be produced by Roc Nation alongside Emmy winner Jesse Collins as co-executive producer. Hamish Hamilton will direct the show, ensuring it delivers the unforgettable experience fans have come to expect from the Super Bowl stage.
NFL executive Jon Barker praised Bad Bunny’s impact:
“We know his dynamic performances, creative vision, and deep connection with fans will deliver the kind of unforgettable experience we expect from this iconic cultural moment.”
Following Last Year’s Record-Breaking Show
Last year’s halftime headliner Kendrick Lamar, joined by SZA, set a record with 133.5 million viewers, surpassing the legendary Michael Jackson’s 1993 performance. Apple Music’s Oliver Schusser emphasized the cultural weight of this year’s choice:
“His music has broken records and elevated Latin music to the heart of pop culture. We are thrilled to once again partner with the NFL and Roc Nation for this historic performance.”
The Super Bowl halftime show 2026 promises to be another cultural landmark, with Bad Bunny bringing his unmatched energy, global influence, and pride in Puerto Rican heritage to the NFL’s biggest stage.
His performance will not only entertain millions but also celebrate the growing presence of Latin music in mainstream entertainment.