Mandy
As Kansas City prepares to host matches during the 2026 World Cup, many local residents are considering whether offering their homes as short-term rentals could generate extra income. However, experienced hosts caution that success depends on understanding city regulations, market demand, and the level of effort required to manage a rental.
World Cup 2026 Brings Opportunity — But With Conditions
The announcement that Kansas City will be one of the host cities for the FIFA World Cup 2026 has sparked interest among homeowners. Some are thinking about converting basements, spare bedrooms, or entire homes into temporary accommodations for visitors traveling to the city.
Yet, according to local rental operators, jumping into the market without preparation can lead to problems. Anyone considering becoming a host should first verify the local city code and understand the regulations that apply in their municipality.
Check Local Laws Before Listing Your Property
Susan Brown, who runs her own short-term rental and serves as president of the Kansas City Short Term Rental Alliance, stresses that compliance is essential.
Brown explains that in Kansas City, Missouri, residents are permitted to operate a short-term rental only within their primary residence. In other words, hosts must live in the home where the rental is offered. Investment-only properties are not allowed under current rules.
She also notes that policies vary widely across the metropolitan area. Some cities have adopted stricter regulations, while others are more accommodatingExamples of Local Regulations in the Metro Area
- Prairie Village, Kansas: Short-term rentals are completely banned.
- Blue Springs: Proposed rules would increase oversight and regulations.
- Parkville, Kansas City (Missouri), Kansas City (Kansas), Weston, Belton, Gladstone: Regulations differ, and homeowners should verify local requirements before proceeding.
Because ordinances have shifted significantly in recent years, Brown advises potential hosts to stay informed and avoid assumptions.
Profit Potential Depends on Location
Brown operates a small one-bedroom rental unit and describes it as cozy and compact. She is enthusiastic about Kansas City’s selection as a World Cup host city, calling the opportunity unexpected and exciting.
However, she emphasizes that profitability depends heavily on location. Homes situated near stadiums or major event venues are more likely to attract strong demand during the tournament.
“If you’re close to the stadiums, you may have a strong opportunity,” Brown suggests.
Market Saturation and Economic Factors
While the World Cup is expected to bring international visitors, there are important financial considerations to keep in mind.
Operating a short-term rental business involves ongoing costs, including maintenance, cleaning, utilities, licensing fees, and potential insurance adjustments. Additionally, the market may already be crowded with existing hosts.
Brown points out that bookings have been slower than some expected. Inflation and broader economic pressures are affecting travel behavior globally.
She describes the situation as a “cat-and-mouse” dynamic between hosts and potential guests. Property owners are keeping rates elevated in hopes of capitalizing on high demand, while travelers may be waiting to see if prices decrease.
Education Is Key for New Hosts
For homeowners considering entering the market ahead of the 2026 event, Brown offers straightforward guidance:
- Research local ordinances thoroughly.
- Contact your city government for clarification.
- Understand all financial obligations and risks.
- Evaluate market competition and realistic booking expectations.
Her primary advice is simple: get informed before making decisions.
The arrival of the 2026 World Cup in Kansas City presents a potentially lucrative opportunity for homeowners interested in short-term rentals.
However, success is not guaranteed. Regulations vary significantly across the metro area, and compliance is essential — especially in Kansas City, Missouri, where rentals must be owner-occupied.
Location, market demand, operating expenses, and economic conditions will all play critical roles in determining profitability. With bookings currently slower due to inflation and possible market saturation, careful planning and research are more important than ever.
For homeowners hoping to benefit from the global spotlight, the smartest first step is to understand the rules, evaluate the risks, and make informed decisions.