Hailey
Roanoke Rapids has taken a major step toward reviving its once-thriving downtown district with the appointment of Ashley Thomas as the new Main Street Director.
Introduced during the City Council meeting on Tuesday night, Thomas brings a well-rounded background in communications, business development, and community engagement.
Local Roots with National Experience
Originally from Emporia, Thomas returns to her roots after building a successful career in Florida. City Manager Kelly Traynham expressed enthusiasm about her appointment, stating, “We’re fortunate to have her back closer to home.
She brings not only diverse professional experience but also an outgoing, people-oriented approach that’s vital for this role.”
Although she was formally introduced at the council meeting, Thomas began her duties in early May on a limited part-time basis to participate in essential training sessions.
These sessions are part of the broader national Main Street initiative, which provides annual education opportunities for local program directors.
“Ashley attended the new director training in early May and will continue receiving support and instruction,” Traynham confirmed.
Rebuilding a Dormant Program
The Main Street program in Roanoke Rapids has been inactive for over a year, but city officials are now taking strategic steps to relaunch and restructure the initiative.
Traynham noted that while Thomas may be leading the charge as a one-person department, she has the backing of multiple city departments.
“She’s learning the ropes, meeting the community, and familiarizing herself with the district. We’re confident she has the ability to breathe new life into Main Street.”
“Though there’s a lot of responsibility and pressure on a limited staff, Ashley’s skillset makes her a great fit to guide this program toward success,” Traynham added.
Ashley’s Community-Focused Vision
During her remarks, Thomas expressed enthusiasm for her new role. “I’m genuinely excited to be here. If you see me walking around with a clipboard or iPad—and probably a coffee—feel free to say hello.”
She emphasized her intent to connect with both business owners and residents in a friendly, approachable manner.
Program Structure Could See Temporary Shift
In her city manager’s report, Traynham discussed an important site visit by a state Main Street representative on July 1. Following the review, the state suggested temporarily adjusting the program’s structure for more effective reporting and operations.
“We may benefit from shifting to a city-managed format until we can fully rebuild the nonprofit advisory board,” Traynham explained.
Currently, Roanoke Rapids’ Main Street program is structured as a quasi-partnership with a nonprofit, but this model may be paused as the city works to reorganize and strengthen the local advisory board.
Furthermore, a report from the North Carolina Department of Commerce identified significant potential in the Main Street district. Even minor revitalization efforts could lead to substantial economic opportunities, drawing new businesses and increased foot traffic into the area.
Post-Meeting Vision: Inclusion and Renewal
Following the council meeting, Thomas shared her hopes for the district’s future. Her primary goal is to restore vibrancy to the area, especially for businesses that have endured through COVID-19 challenges.
“There’s so much resilience among our local businesses, and I want to build on that momentum,” she stated.
She is particularly focused on engaging younger generations, such as Gen Z, Millennials, and even Generation Alpha, to cultivate fresh interest in entrepreneurship and community investment.
However, Thomas emphasized inclusivity: “We want to reach out to the Boomer generation as well and let them know that opportunities are available for everyone, regardless of age.”
In addressing the appearance of the district, she acknowledged that some areas need attention. “We’re absolutely interested in bringing together partners, local business owners, and residents to enhance and modernize the space. It won’t be easy, but with collective effort, I believe it’s possible.”
With Ashley Thomas at the helm, Roanoke Rapids’ Main Street is poised for a thoughtful and community-driven revival. Backed by city leadership and a clear plan for engagement and restructuring, Thomas aims to transform the area into a thriving, inclusive economic hub.
From modern business initiatives to cross-generational collaboration, the city’s renewed focus on Main Street reflects a larger commitment to local growth and sustainability.