Hailey
Healthcare Recruitment: Healthcare research has always faced one big problem—finding the right professionals to take part in studies. In Austin, Texas, Emporia Research, a company already known for its strong B2B recruitment services, has now taken a bold step into the world of healthcare recruitment.
This move is designed to make it easier for researchers to connect with physicians, healthcare executives, and clinical staff. By entering this new field, Emporia aims to solve a long-time challenge in healthcare research: reliable and large-scale recruitment.
What Is Emporia Research?
Healthcare Recruitment: Emporia Research is a specialist in participant recruitment for business-to-business (B2B) research. The company uses a digital platform called mrxCore, which makes the recruitment process smoother by automating important steps like:
- Finding and verifying participants
- Creating surveys
- Scheduling interviews
- Managing incentive payments
In 2024, Emporia raised $4.7 million in seed funding to improve this platform, especially in areas like AI, sales, and data partnerships.
Why Healthcare Recruitment Matters
Healthcare research needs real experts, from doctors and nurses to administrators and executives. Without their input, many medical studies would lack the depth and accuracy required. However, finding trustworthy participants in this field has always been difficult.
Many recruitment systems are slow, fragmented, or unable to properly verify professional qualifications.
Emporia’s entry into healthcare is important because it provides access to a network of more than 10 million healthcare professionals, covering a wide range of specializations.
Emporia’s Approach to Quality and Trust
One of Emporia’s strongest features is its focus on data quality and fraud prevention. For its B2B services, the company already uses:
- LinkedIn data verification
- A fraud detection system called Pori
- Third-party participant checks
Now, in healthcare, Emporia will also include state medical board and NPI (National Provider Identifier) registry checks. This ensures that every healthcare professional recruited is both qualified and verified, which improves trust for research clients.
Quick Look at Emporia’s New Healthcare Features
| Feature | Purpose |
|---|---|
| LinkedIn Verification | Confirms professional background |
| Pori Fraud Detection | Stops fake or duplicate profiles |
| Third-Party Verification | Adds extra authenticity |
| State Medical Board Checks | Ensures licensed medical practice |
| NPI Registry Verification | Confirms identity of healthcare professionals |
What Leaders Say About This Move
Emporia’s co-founders have expressed their excitement about this expansion.
- Jake Roeland (Co-founder & CTO): “We have invested heavily in building our healthcare asset. While there’s more work ahead, we are confident in our ability to profile healthcare professionals in ways that really matter for research.”
- Michael Hess (Co-founder & CEO): “Healthcare is a huge opportunity. For too long, research recruitment has been underserved. By applying our proven B2B systems, we can bring value and trust to healthcare research.”
How This Impacts the Healthcare Ecosystem
For researchers, Emporia’s healthcare recruitment means faster access to qualified professionals, better data, and reduced chances of fraud. For healthcare workers, it means more opportunities to contribute to research and shape the future of medicine.
Emporia’s step into healthcare recruitment is more than just business growth—it’s a move that could transform how medical research studies are carried out.
By using strong fraud detection, verified participant checks, and advanced automation, Emporia is building a reliable path for researchers to connect with the right experts.
As the healthcare industry continues to grow, this expansion promises to make research faster, more accurate, and far more effective for the future.