Marina
In a groundbreaking move, the Kansas City Chiefs have announced an official partnership with the German Federal Police (Bundespolizei).
Highlighting their growing global footprint, the Chiefs will collaborate on a youth Flag Football camp in Munich this September, signaling a unique fusion of American football, teamwork, and public service values.
International Partnership Overview
| Aspect | Details |
|---|---|
| Partner | German Federal Police (Bundespolizei) |
| Initiative | Youth Flag Football camp in Munich |
| Date & Venue | September 18, 2025 at Sportpark Freiham, Munich |
| Target Group | Students aged 15–18, existing Chiefs Girls Flag Football League |
| Organizers | Kansas City Chiefs, German Federal Police, and Sportfive (Germany) |
| Broader Strategy | Expansion as part of NFL’s Global Markets Program in the DACH region |
Why This Alliance Matters
The German Federal Police will sponsor the Flag Football camp, marking a first-of-its-kind partnership between a major NFL team and a national law enforcement agency.
This collaboration aligns with both organizations’ shared values—teamwork, discipline, and perseverance—while introducing young people in Munich to American football and potential career paths in law enforcement.
Key Features of the Munich Camp
- Youth Focus: Aimed at 15–18-year-olds, especially those participating in the Chiefs Girls Flag Football League.
- Interactive Experiences: Attendees will engage with recruitment advisors, experience VR headset simulations, and participate in physical challenges modeled after the German Federal Police selection process.
- Dual Benefit: The camp provides both athletic development and exposure to public career opportunities, blending sport with civic insight.
Strategic Growth in Germany and Beyond
The Chiefs were first awarded marketing and commercial rights in Germany under the NFL Global Markets Program in December 2021, expanding to include Austria and Switzerland (DACH region) by April 2023. Their history in Germany includes:
- November 2023: First regular season NFL game in Frankfurt against the Miami Dolphins.
- 1990: Preseason American Bowl appearance in Berlin.
The team now also holds marketing rights in the U.K., Spain, Ireland, and Mexico, cementing their international reach.
Support for the Munich Flag Football camp is backed by Sportfive, a Germany-based international sports marketing agency, which will assist with on-site execution.
Voices Behind the Partnership
- Kellen Begnoche, Chiefs VP of Partnership Strategy:
“We are extremely excited to partner with the Federal Police around this youth Flag Football camp in Munich. … Flag Football camps with support from groups like the German Federal Police is one way we are introducing the game of football to more youth.” - Michael May, German Federal Police Headquarters:
“Flag Football teaches teamwork, discipline, and perseverance—values that are also central to the Federal Police. … Students aged 15–18 will … learn about the diverse tasks and career opportunities within the Federal Police. Using VR headsets … we will give students a hands-on insight into our wide range of responsibilities.”
The partnership between the Kansas City Chiefs and the German Federal Police marks a milestone in global sports collaboration.
It blends athletic education with real-world career exposure, setting a new standard for community outreach and international development.
With the Flag Football camp on September 18 serving as the centerpiece, this alliance not only grows the game of American football but also strengthens international bonds—one high-five and VR simulation at a time.